Consumers need faster, some-more fit ways of being told when there is a stop of food products.
That"s the summary Michigan State University"s Ewen Todd gave to a conference at the 2010 American Association for the Advancement of Science annual assembly being hold in San Diego.
Todd, a highbrow of advertising, open family and retailing, spoke at a conference patrician "Tracking and Tracing Our Food Supply: The Way Forward."
"As the food supply becomes increasingly tellurian and interconnected, food recalls that were mostly informal in the past have the intensity of injuring immeasurable numbers of consumers opposite the United States in comparatively short durations of time," Todd said. "For this reason, time is of the hint in delivering targeted stop messages to consumers by assorted equates to to revoke the risk of illness.
"Direct phone calls, e-mail messages and even Facebook are right away being explored for a some-more targeted approach, as against to the some-more normal media and word of mouth."
These days, Todd said, consumers are increasingly endangered about the reserve of their food.
"About three-quarters of Americans hold food recalls increasing in the past year, and they are some-more endangered about food reserve than they were five years ago," he said.
In reality, Todd said, the numbers of recalls during the past year are up slightly, "but not dramatically."
Another hit process value exploring involves the make make make use of of of of what are called "loyalty" cards, that consumers make make make use of of of at grocery stores to pick up on discounts the store might be offering. Stores that make make make use of of of such cards are improved means to guard what a consumer purchases.
"That could be a some-more approach approach of contacting consumers," Todd said, "but there could be remoteness issues involved."
For one more report on the AAAS assembly and alternative MSU presentations, go to http://special.news.msu.edu/aaas2010/.
&http://www.newsroom.msu.edu
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